McDonald’s faces backlash in Tecoma, Australia

Protesters say nine out of 10 people in Tecoma do not want the McDonald’s

A long-running feud has pitted protesters from a small town of 2,000 people in the shadows of Australia’s temperate rainforest against one of the world’s most recognisable brands.

Tranquil Tecoma, 35km (20 miles) east of central Melbourne, has become a battleground between McDonald’s and “community” protesters over the construction of a 24-hour drive-through restaurant.

Opponents say the restaurant would be too close to a nursery and primary school, would damage other businesses and disrupt the fabric of a leafy community known for its artists and wildlife.

The plan was initially rejected by the local council, but the fast-food giant won an appeal at a state planning tribunal, and work on the site is under way.

It’s been a two-and-a-half-year fight spanning two continents.

Last month, campaigners delivered a petition containing 97,000 signatures to the company’s global headquarters in Chicago.

Looking for a ‘tree change’

“We knocked on the door of every house in Tecoma and we discovered that nine out of 10 people didn’t want this,” says Garry Muratore, a spokesman for No McDonald’s in the Dandenong Ranges, who denies the group is on an anti-corporate crusade.

“They have the legal right, but they don’t have the moral right.

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  1. #1 by araneus1 on October 6, 2013 - 9:18 pm

    I live in Tecoma, and pretty much EVERYONE who lives here is fed up with the protestors, who predominantly come from OUTSIDE our suburb. The local traders are up in arms as trade has dropped by about 20% since the protest began. The protestors are loud and well organised. You only ever hear their side of the story. Look deeper and you will see that the ‘Occupy Melbourne’ group are behind all this. WE WANT OUR SUBURB BACK!

    • #2 by argentumvulgaris on October 7, 2013 - 1:20 pm

      >araneus, thanks for the comment. It’s good to have the opinion of one on the ground to fill in gaps. I had gathered that many of the protestors came from out of town, the maths didn’t add up. I can only imagine that the protests are a major disruption. I also imagine that the majority of customers of McD’s will be from out of town too.

      Hope your return to a normal life happens soon.


      • #3 by araneus1 on October 7, 2013 - 9:57 pm

        In breaking news…. The DVD shop next to the site and most effected by the demonstrations, closed down after twenty plus years of service…. the owner was quoted in the local rag about two weeks ago saying that the demonstrators were strangling his business by taking up all the parking around his business…. they also targeted his business because he spoke out against them….. these are dangerous people… construction work started on the site yesterday…..

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