UK Doctors blast McDonald’s Olympic Sponsorship

Alastair Grant AP Photo
In this photo taken Monday, April 30, 2012, a woman eats her meal inside a McDonald's fast food restaurant in London. British doctors have slammed the sponsorship of the London Olympics by companies like McDonalds, saying it sends the wrong message amid the country's ballooning obesity crisis. Big Macs, fries and milkshakes will be part of McDonald's exclusive "meal brand" of the Olympics and the fast-food giant will soon be opening its largest franchise in the world, a two-storey cathedral-like restaurant that seats 1,500 customers, at London's Olympic Park.

LONDON — McDonald’s is a sponsor for the London Olympics – and a British doctors’ group says that’s sending the wrong message in a country with ballooning obesity.

Big Macs, fries and milkshakes will be part of McDonald’s exclusively branded menu at the Olympics and the fast-food giant will soon be opening its largest franchise in the world, a two-story cathedral-like restaurant that seats 1,500 customers, at London’s Olympic Park. McDonald’s will be the only restauranteur allowed to sell brand-name food at the games and there will also be a separate McDonald’s within the athletes’ village – in addition to three others at the Olympic Park.

Alongside McDonald’s, Coca-Cola has the exclusive right to sell non-alcoholic drinks at Olympic venues. Heineken has been named the games’ official beer.

“It’s very sad that an event that celebrates the very best of athletic achievements should be sponsored by companies contributing to the obesity problem and unhealthy habits,” said Terence Stephenson, a spokesman for the Academy of Royal Medical Colleges. The group is calling upon the British government to restrict advertising by McDonald’s, Coca-Cola and Heineken during the Olympic Games…

“These brands are using the Olympics to be associated with medals and svelte, fit athletes,” he said. “They don’t want us to think of fat, unhealthy people when we think of their products.”

Source: The News Tribune Read more

Opinion:

If governments can’t afford to foot the bill for events such as the Olympic Games, then don’t have them.

The Olympic Games are for sport, NOT corporate sponsorship.

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  1. #1 by foodsthatkill on May 1, 2012 - 1:07 pm

    We can’t all be expected to be sat in the stands drinking protein shakes instead of milkshakes though

    • #2 by argentumvulgaris on May 1, 2012 - 1:44 pm

      @ftk, true, but why not other vendors? Why even Coca-Cola? The whole idea of perpetuating what’s wrong in society is what bugs me. I make milkshakes at home, I have Coke at home, the bottle has sat there for five months, I don’t drink it as a rule, but it’s there should I have guests and make cuba libres. I normally drink juice or water. I have learned that anything with ‘bubbles’ (carbonated) is a major weight producing factor.

      Don’t get me wrong, I’m not a health freak or a vege. I love BBQ, I’m a carnivore, I’m also an overweight 60 year old, so I look at other things I can do without to combat my excesses. I refuse to enter any corporate owned food outlet simply because of their nature.

      btw, a bacon flavoured milkshake… you’d have to tie me down and pour it down my throat before I’d drink it; bacon and milk just doesn’t do it for me.

      Thanks for the visit and comment.

      AV

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